I don't know if it's just the church culture I grew up in or if there has been a real shift in the thoughts and actions of the body of Christ, but as I've gotten older I've heard about a lot of churches and ministries that are grappling with the idea of true discipleship. There seems to be a push toward reaching the unreached, growing them in the faith and then sending them out to do the same. This is the whole idea of Campus Crusade for Christ's ministry. Over the last year I've been learning what it really looks like to work toward student-led ministry. A large part of that is discipleship. Believers need to be taught what it means to be a Christian and then be encouraged to go out and teach others.
My college pastor wrote a blog post about this topic. He raises some interesting questions about how we do ministry among college students. I highly recommend that you read it. It's short but thought provoking.